BRANDING + PACKAGING + EVERYTHING IN BETWEEN

In typical Workshop fashion, having a presence was just as important for the brand as it was the physical store. With the right balance of typography, textures, colors and art, we compiled a family of brand elements that’ll unite all print and digital collateral.

Project scope included, but not limited to:

• Print and Digital Design

• Packaging Design

• Social Media Management and Brand Voice

• Pitch Deck and Data Visualization

• In-store Playlist Curation

• Project Management

Studies

Packaging

Sticking to a simple color palette, I was able to experiment with many different textures to really make the packaging sing. Aside from the black mesh pattern designed to mimic perforated metal, I tapped local artist, George Cwirko Godycki, to complement the family of products.

I wanted to pay homage to local San Francisco culture, so the art provides everyone something they can identify with. The boldness of a graphic black-and-white pattern on Workshop’s signature cup shows confidence as well as a striking image for all curious passersby. Similarly, the vibrant, full-bleed orange shopping bag is undeniably recognizable as a Workshop brand staple.

SOCIAL MEDIA, AT A GLANCE