WEB DESIGN + CREATIVE DIRECTION + ART DIRECTION

Since Workshop is a well-oiled machine run by many people, both in the foreground and background, I wanted to make sure to represent all the hard workers involved. I did this quite literally by designing an all-hands-on-deck dynamic where the front-end folks are represented by hands adorned with art found all around the store, and the back-end folks are represented as being “behind the scenes” via a stretch fabric texture. The result is a multidimensional, vibrant look at what makes Workshop a unique establishment.

Project scope included, but not limited to:

• Art Direction

• Creative Direction

• Visual Design

• Wireframes and Site Architecture

• Photography

• Site Testing

• Project Management

Studies